Metaplace Worlds Now Embed Into Any Web Page
1.) build a world 2.) add it to your web site 3.) profit?
by Pixeleen Mistral, National Affairs desk
If the name of the game in MMOs is to grow the user population in preparation for an eventual IPO, Metaplace took a significant step forward this week by allowing Metaplace spaces to be inserted into players' web sites. For example, the Herald's Metaplace offices are embedded below, and can be freely explored - after logging into the service - without leaving this page.
Enter the world, find the television and click to see Larry Lessig YouTube video embedded in Herald Metaplace offices embedded in Herald web page
Why is this move significant? First, it has the potential to harness viral marketing forces. To see the Metaplace worlds, visitors to websites with embedded MP spaces need to have an MP account -- and each web site with an MP embedded space becomes an advertisement for Metaplace.
Embeddable MP spaces may also help jumpstart acceptance of Metaplace now that existing web-based advertising and payment mechanisms can be used alongside MP spaces. We expect to see MP game designers, musicians, and DJs employ PayPal tipjars on their web pages along with Google AdSence in an attempt to monetize their gameplay.
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