Morgan "LEWIS" McLintic to cover RL with spinning ad-cubes?
by Pixeleen Mistral, National Affairs desk
Morgan McLintic is loved
Feeling the need for perhaps just a wee bit more soft and fluffy press coverage, Linden Lab recently sent some love to Morgan McLintic of the LEWIS public relations firm - Mr. McLintic is leading a new LEWIS/Linden Lab PR operation. In his blog, Morgan says SL is a fine thing that “touches a range of disciplines from entertainment, to education, to marketing, to non-profits, to the media itself in a very immediate and intimate way”.
Fair warning then. Touching “the media itself in an very immediate and intimate way” suggests the press should avoid wearing X-cite genital attachments on our avatars at media events. Or did I misunderstand? Better safe than sorry - I’ll send word to Reuters, the SL Bling-Zeitung, and other metaverse media outlets.
Look for a PR campaign to launch at year-end to “promote broad adoption and roll-out into Europe and Asia” - evidently going hand in glove with language-localized versions of the Second Life software. Let us hope that the SL infrastructure can cope with even more PR-driven mass avatar migrations - there may be some question about that for those who have been in the welcome area lately. In any case, a front page spread in PRWEEK at the end of the month will help everyone understand how putting 2 dozen avatars in a sim with a light saber wielding pianist impacts public relations.
While educating the PR world to Second Life’s potential is a worthy pursuit, there may be some more immediate spinning needed with bloggers like Matt Mihaly calling bullshit on SL and Clickable Culture's Tony Walsh asking pointed questions. A possible reality-based backlash against the uncritical press-fueled faith-based SL hype is something that Mr. McLintic’s team may need to address at some point soon.
Work on this may already be underway - unconfirmed sources report sighting a 5 person LEWIS quick-response team outside their San Francisco offices - apparently assembling real life 10 meter plywood cubes while special “message textures” were being photoshopped inside the offices. Speculation is that the spinning RL ad-cubes are a workaround for the SL asset server and lag issues that have plagued SL for months.
Remember that one time? In Second Life? When they had like a town hall meeting? And Philip was telling us about how he was going to GOM the GOM?
And then all of a sudden, this girl flew in with her X-cites barking. "I get excited when you touch me!" they shouted as she landed almost on El Presidente's head.
"Watch it with that thing!" he exclaimed.
Those were the days -- remember how they set up like 100 fake microcphones not linked to anything to make it look like there was a "press conference" at town hall ROFL? And now look...
Posted by: Prokofy Neva | October 21, 2006 at 05:43 PM
Thanks Pixeleen - just spreading the word. No attachments necessary ;-)
Posted by: Morgan McLintic | October 21, 2006 at 08:55 PM