Internet ad agency discontinues virtual robot closet sex platform to focus on core business, spend more time with family
by By Sigmund Leominster
Reports of Lively’s death turn out not to have been exaggerated after all. After the fanfare, hoop-la, bell and whistles of the Second Life killer’s opening, Google have just announced that Lively is dead. Well, if not death, in the terminal stages and destined to limp on flaccidly until the end of the year.
Back in September, Lively’s project director, Kevin Hanna, it was at the Austin Game Developers Conference where he announced that, “Our user-base exceeded every number that we had put down. So, in that sense, our beta is more successful than most launched products.” Tragically, the “success” was simply the ability to generate enough curiosity for people to visit the world at least once. The “New Frontier” turned out to be little more than a side road with nothing at the end of it and bugger all to look at on the way.
Hanna also pointed out that, “Google has no interest in virtual dollars. It’s never been our intent to make money that way.” Well, at least they got that one right.
Compete.com’s site analytics engine showed that Lively peaked at around 370,000 unique visitors in August 2008, but then dropped to 100,000 by September and stood at around 75,000 in October – about one night in Second Life on a busy evening. With Google’s stock price having dropped on a monthly basis since June 2008, from around 600 to under 300, it’s no surprise that projects that don’t offer any sort of return on investment would be facing the chop. Poor Lively didn’t really stand much of a chance.
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